The Instituto Aupaba has reached an important milestone: it was recognized as the Best Regenerative Tourism Project at the World Tourism Forum Institute – WTFI Live 2025.
The award, presented during the annual ceremony celebrating global excellence in tourism and hospitality, honors initiatives that are redefining tourism as a driver of social and environmental transformation.
This achievement places Instituto Aupaba among the most innovative projects worldwide, reaffirming its commitment to care, sustainability, and the regeneration of territories.
Regenerative tourism: a new paradigm for the future
More than just a trend, regenerative tourism represents a profound shift in mindset. It’s a model of development that not only reduces negative impacts but also restores ecosystems, values local cultures, and strengthens communities. The focus moves away from destination consumption and toward care for the land and its people.
Instituto Aupaba stands out for putting this concept into practice, promoting projects that combine innovation, inclusion, and regeneration — rooted in local leadership and deep community listening.
Projects that transform realities
Among its flagship initiatives is the Jornada Inovadora do Turismo (“Innovative Tourism Journey”), a program that trains residents of favelas and community-based territories exposed to tourism.
The program encourages local entrepreneurship and the creation of sustainable solutions, using tourism as a tool for social transformation.
Through regenerative design, entrepreneurship education, and cultural appreciation, Instituto Aupaba has built a model of territorial innovation that respects identities and inspires belonging.
An award that reflects a purpose
Being recognized as the Best Regenerative Tourism Project at WTFI Live 2025 is more than an institutional achievement — it’s the result of a collective effort, built together with communities, partners, and educators.
The award reaffirms Instituto Aupaba’s core mission: to promote regenerative development, strengthen community leadership, and inspire new ways of caring for territories.
This international honor highlights the global relevance of Aupaba’s work and signals the growing importance of tourism that places people and the planet at the center of decisions.
Caring is the future
This recognition from the World Tourism Forum Institute marks not an endpoint, but a new beginning.
Instituto Aupaba continues to expand its regenerative practices, stimulate social innovation, and build networks of care and belonging.
With this award, the organization reinforces the message that the future of tourism is regenerative, collaborative, and human.