About Us

The Aupaba Institute is a non-governmental organization, non-profit entity founded by members of civil society who work interdisciplinarily and are driven by a vision of a more prosperous, fair, and conscious future.

Aupaba, originating from the Tupi-Guarani language, conveys the meaning of “Land of Origin,” symbolizing our vision of the ideal social, environmental, and cultural enhancement of the territory. For us, tourism goes beyond economic considerations. It is a tool for transformation and a path to preserve cultures, value skills, improve lives, and protect our precious biomes. Furthermore, tourism plays a fundamental role in education, social well-being, and promoting diversity and inclusion, acting as a powerful vehicle for messages of peace and tolerance.

Mission

To contribute to making tourism a tool for social and economic transformation, consciously and responsibly, while preserving natural and cultural heritage and promoting actions for the continuous development and regeneration of local communities.

Vision

To be a reference in sustainable and regenerative tourism, promoting actions and projects that generate social and economic transformation in all territories where natural and cultural heritage needs to be preserved, considering global tourism trends.

We aim to raise awareness and engage an increasing number of individuals, companies, and institutions in favor of a more conscious and responsible tourism.

Values

Commitment: We are committed to promoting social and economic change through tourism, working in an interdisciplinary and continuous manner.

Sustainability: We value sustainable and regenerative tourism, promoting the preservation of natural and cultural heritage in all territories.

Awareness: We seek to raise awareness among an increasing number of individuals, companies, and institutions about the importance of more conscious and responsible tourism.

regeneration of local communities.

Transformation: Our goal is to transform tourism into a tool for social and economic transformation, contributing to the continuous development and

Objectives:

• Defend, highlight, and implement regenerative practices, respecting the cross-cutting nature and diversity of the sector.
• Promote and value experiences for visitors and productive chains in different territories whose purposes and values are aligned, together with different stakeholders.
• Empower, stimulate, and prepare communities, professionals, and institutions to provide value-driven visitor experiences.
• Support, measure, and propose structural changes to ensure high-impact and long-term results.
• Contribute to making tourism a tool for social and economic transformation, consciously and responsibly, while preserving natural and cultural heritage and promoting actions for the continuous development and regeneration of local communities.